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You came to Bowie Rae because you felt relieved in being found and identified as a 'non-bridey-bride'. You like the idea of stepping into your own skin and finally, unapologetically celebrating it. But what if I told you that you are a bridey-bride? What if we finally acknowledged as a collective, that 'becoming a Bride' simply means that you are getting married and looking for that killer outfit; an outfit that you will remember for the rest of your life... And then, What if I told you that you can do it, Your way?
Bowie Rae is an all Australian, fashion-infused bridal label. Slow fashion is our focus and we are dedicated to always improving our sustainable and ethical practices. Learn more about our promise to leave a more sustainable footprint here.
We have an ever growing wardrobe of separates that are inspired by and designed all in the name of Fashion. A fashion-infused bridal label for the fashion-conscious bride. Bowie Rae is made up of a collection of separates that all work together to create your very own look. We have our curated completed looks wardrobe for the Bride who wants the hard work done for her, a complete selection of our favourite looks in our favourite fabric selections ready to be ordered and made especially for You. Alternatively, there is the option to Build Your Own; for the brides who want a little more control in the process... think bespoke without the custom price tag. We want you to create your own story in the outfit you are going to get married in - whatever that looks like. Bowie Rae is a tribute to the woman that will become her own statement piece. Bowie Rae is Bridal, Your Way.
The Bowie Rae bride is unapologetically bold, brave and timeless.
She is much less concerned with something old, and more concerned with something true. Bowie brides know that a love like this is not what they spoke of in fairy tales. She is not interested in promises of happily ever afters, or the Handsome Prince.
She knows that this is not the end of the story; but rather, that this is where all the greatest love stories begin - right here, with ‘I Do’. She is a soul searching power force. She is the essence of adventure. She is You.
To create a gown that is just as unique as it is bold and daring. That it defines You, not us. That your dress should be made slowly, consciously, ethically, out of love and made especially just for you. That it represents the Bowie Bride’s strength and spirit rather than ours. That she knows she is unique yet timeless, bold yet tasteful, daring yet elegant. That no two Bowie Rae brides should ever look the same. That the Bowie Rae bride is unlike any other- she has an intangible edge that will make her the statement piece - she has style, vision and a daring spirit that will not waiver in the something old- that together we rewrite the rules.
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